PRICING OF SUSTAINABLE FASHION PRODUCTS

The constant need to consume, environmental damage, exploitative wage systems, and the disappearance of centuries-old crafts... We have vital reasons to transition to sustainable fashion. However, we also understand that prices can be a deterrent factor for many people who want to build a more ethical wardrobe. The price tag on sustainably produced clothes can often be more expensive compared to a mass-produced design, which creates the perception that sustainable fashion only appeals to a special audience.

So, would you like to know what goes into the pricing of sustainable fashion products? Let's get started:

1- Ethical sourcing

The biggest difference of sustainable fashion is its courtesy towards the environment and its longevity. By replacing synthetic fabrics with purer, longer-lasting alternatives, it leaves a smaller footprint in the ecosystem. The type of raw material used in designs, where the raw material comes from, how and where the product is manufactured, who produces the product and under what conditions are factors that affect the price.

2- Fair wages

Providing workers with adequate working wages is another important factor that increases costs. Ethically produced fashion pays not only minimum wage but also a living wage; this means that the workers who make our clothes can lead a dignified and safe life.

3- Limited production

Production scale means a crossroads within the fashion industry. While fast fashion brands are usually driven by speed and seasonality, slow fashion pioneers the pleasures of a slower consumption pace. Fast fashion brands usually produce thousands of products to test what sells. Slow fashion, on the other hand, adopts a self-aware approach and by rethinking our relationship with clothes, designs a smaller-scale production process. This increases the cost per piece.

4- Craftsmanship Ethical fashion, in addition to protecting the environment, also focuses on ensuring the continuation of centuries-old crafts and skills and their transfer to the next generation. In slow fashion products, it's possible to see the care shown to the design and the effort put into it.

5- Lifespan When craftsmanship, natural raw materials, happy working environment, and small-scale production come together, it's already impossible for higher quality products not to emerge. While products purchased from fast fashion brands are considered "seasonal," ethical fashion designs continue to be key pieces of your wardrobe for many years.

While trends come and go with fast fashion, sustainable fashion is about timeless style. The commercialization of fashion has targeted people's insecurities for years by saying they'll be left behind if they don't catch the latest trends. It's our responsibility to look again at how we communicate with fashion. As İKİKIZ, we keep our promise to nature and to you. We want you to master everything from our production processes to our pricing policy, and we see you as part of this family. We thank you for your interest in ethical fashion.