6 CHARACTERISTICS OF SLOW FASHION BRANDS

Slow fashion is one of the most important pieces of the sustainability puzzle. However, when it comes to how to understand whether a brand is sustainable or truly has slow fashion values, this can be a bit confusing.

Consumer priorities are changing day by day. Trends are giving way to quality; slow fashion, meaning longevity, is taking its place at the top of the list. Everyone with environmental awareness is looking for natural fabrics and timeless aesthetics; they want to be sure that everything they add to their wardrobes will stay there for years. This also means forming a bond with your clothes, valuing them, and reducing your urge to constantly shop.

So what are the characteristics of a slow fashion brand? How do you understand whether a fashion brand you want to shop from has slow fashion values?

Here are some tips for you:

1. "Stocks" Are Not Constantly Updated

Slow Fashion is about quality rather than quantity, and this applies to production models as well. Slow Fashion brands don't try to please everyone in order to make a profit. They believe that each of their products carries special value and they don't mass produce. This is often thought to be due to production capacity from the outside, but on the contrary, it's a completely conscious choice.

2. "Collections" Are Long-Lasting

In addition to not having excessive stock, a slow fashion brand doesn't constantly release new collections. You can start paying attention to how often a brand you're interested in offers new products.

3. They Offer a "Timeless" Style

Classic and timeless design is the main principle of slow fashion, and a slow fashion brand embodies this through a core product group that hardly changes from year to year. This way, customers can wear these pieces for years without worrying about trends. Slow fashion doesn't create a sense of urgency.

4. Their Products Are High Quality

This is where the key to the "quality over quantity" foundation lies for slow fashion brands. Not only the designs, but also the quality of the products stands the test of time. Products maintain their place in your wardrobes for long periods with careful details such as strong stitching and unique patterns along with fabrics.

5. They Have Return and Exchange Guarantees Slow fashion brands stand behind the quality of their products. Offering returns and exchanges under all conditions is an easy way to emphasize their commitment to quality.

6. They Offer Care Recommendations for You to Take Care of Their Products Instead of constantly advising you to buy new things, slow fashion brands should also offer suggestions on how to extend the life of the designs in your wardrobe. Because taking care of clothes is one of the most important steps of slow fashion.

Of course, it's possible to extend this list further; however, these items will be quite helpful for you to filter the brands you'll shop from. As a proud representative of the slow fashion understanding, we would like to remind you again that you can contact us anytime for anything you're curious about on this topic.

Thank you for the time you dedicate to creating a nature-friendly shopping routine!