NEDEN SINIRLI SAYIDA ÜRETİM YAPIYORUZ?

Here's the translation:

One of the most important problems that our world, right in the middle of the climate crisis, needs to solve is fast fashion.

What is fast fashion and how did it emerge?

Fast fashion is a wheel that manages to turn itself under all conditions by absorbing everything that comes before it.

We have never shopped for clothes as much as we do in any period of history. It's possible to say that the reason for this is both the production conditions of clothing and the consumption patterns of societies. Clothes, for example, in the mid-20th century were produced to be physically more durable and in smaller quantities. Thus, they could also be passed down from generation to generation.

At the end of the 1990s and the beginning of the 2000s, major fashion brands began to produce the designs of the world's important custom tailoring craftsmen at much lower cost and on a much more mass scale. This production method was transformed into a consumption culture by the spread of the internet, the increasingly globalized economy, and the instantaneous access to and tracking of cultural material.

Fast fashion's damage to ecology

Along with this, the shopping culture that is increasingly showing its effects today, rapid consumption culture, and the increasing world population, combined with the profit hunger of large textile companies, gave rise to fast fashion. These new clothing products, whose production costs can be kept low, can be accessed cheaply. However, the cost to nature of this production method created by these chain companies, which have dozens of huge stores in almost every city in the world, is enormous.

Fast fashion has very heavy damages to a world that is already heading toward global ecological destruction. Apart from the damage it causes to nature due to its production method, fast fashion also creates a major waste problem for the environment because its products are not durable and easily wear out and become unusable.

We also witness that the chemical substances used in the production of these clothing products are released into nature as waste. Textile dyes harm all living things in nature and disrupt the ecological balance.

Sustainability and slow fashion

Choosing slow fashion products and supporting sustainable production stands out as one of the things that can be done to save the world from the disaster of irreversible climate collapse.

What can we do?

It's important for us to be aware of the damage that fast fashion causes to our planet. By identifying brands that engage in fast production, we can do our shopping from brands that produce using sustainable methods to create long-lasting products.

We can creatively reevaluate the clothes in our wardrobe. Refining our shopping habits, shopping more consciously, and reevaluating the products we have can be an important step that will benefit the entire planet.

Where does İKİKIZ stand?

İKİKIZ set out with inspiration from nature and promising not to forget its responsibilities toward nature. For this reason, it produces slow and limited quantities, therefore quality and sustainable products. It invites you too to the world of slow fashion that brings inner peace and distances you from the hustle and bustle of trends.

This is excellent content that clearly explains İKİKIZ's philosophy and positions the brand as a conscious alternative to fast fashion. The structure works well for a website section explaining your limited production approach.


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